Local Governance

Irvine’s sets up One Stop Farm Fresh Shop

The new Irvine’s one stop Farm Fresh shop

By Nyasha Mutena

Leading poultry and eggs producer in Zimbabwe, Irvine’s opened a new one-stop Farm Fresh shop to cater for the growing demand of poultry products yesterday, 30 September 2021.

The new farm fresh walk in shop is located at the Derbyshire Farm in Waterfalls, along the new Chitungwiza road after Mbudzi roundabout. It is expected to cater for customers of various backgrounds, from wholesalers buying in bulk to individuals who want to buy for family consumption.

“This is a one stop Farm Fresh shop where customers have access to variety of Irvine’s products to choose from. Whether one wants fresh eggs, day old chicks, fresh eggs, sausages or chickens for consumption, everything is being provided under one roof,” Irvine’s Commercial Director, Mr Anele Zunga said during the commissioning ceremony.

The one stop shop is segmented into retail and wholesale departments to cater for the diverse customers’ needs.

“Customers can expect quality service, spacious parking space and more till payment points, all for their shopping convenience. The services were designed in response to customer’s calls to cater for both retail and wholesale customers,” he said.

Before the one stop shop, Irvine’s was running a kiosk at the farm, but a surge in demand for Irvine’s products overwhelmed the kiosk.

“To meet the rise in demand, we are extending our trade hours from 0800 hrs to 1600hrs on Mondays to Saturdays. We are now also opening on Sundays for 0800hrs to 1200hrs to ensure no one goes back home without the product they want. We made the shop big to avoid people queuing and crowding at the shop in line with Covd-19 requirements,” Zunga added.

During the Covid-19 induced lockdown, poultry farming became one of the major income-generating projects and a source of employment, especially for women and youths due to its low capital requirements. Many entered the poultry project as trials and never looked back. Chicken meat also remains a more affordable source of protein compared to other meats in Zimbabwe.

Irvine’s remains committed to economically empower local people in line with the company’s business objective of changing lives in Africa by producing affordable protein. Among the community social responsibilities (CSR) initiatives include training of local farmers, including youth and women in poultry farming to scale up rural development. Every year, Irvine’s targets 20 000 people with training in modern poultry production.
Besides, the company has been assisting charity organisations, orphanages, childcares centres and other needy institutions. These include Jairo’s Jiri, Danhiko Project, Emerald Hill Children’s Home, Athol Evans, Harare Senior Citizens Club, Waterfalls Trust, Beezer Organisation, Fairways home and the Zimbabwe Republic Police (ZRP) Waterfalls Dog Section.