By Nyasha Mutena
The Coca-Cola company has extended its sparkling beverages franchise arrangements to cover Manicaland province. This follows approval of the transaction made between Delta Beverages and Mutare Bottling Company by the Zimbabwe Competition and Tariff Commission.
Through an official statement, Delta beverages highlighted that the transaction availed an opportunity for Delta to provide its range of products throughout the country’s market. However, Delta beverages reassured the nation that this development will not result in any job losses.
“This transaction provides an opportunity for the Group to provide its range of products across the entire Zimbabwean market. Our customers and consumers in Manicaland will have access to the wide range of the Coca-Cola company’s brands and packs. This also allows the optimal utilization of the existing assets including the Mutare bottling plant and the distribution footprint. The transaction will not result in any job losses,” reads the statement.
This move gives Delta Corporation the greenlight to buy the operating assets of Mutare Bottling Company.
Prior to this development, Mutare Bottling Company had the sole right to distribute Coca-Cola products in Manicaland province.
Delta Corporation is involved, through its principal subsidiary Delta Beverages, in the brewing of lager and traditional beer and the bottling of soft drinks under licence from the Coca Cola Company.
It operates one of the largest distribution network of depots and delivery fleets in Zimbabwe. It has recently bought UNB, SA, a traditional beer company.
The Company has a significant interest in Schweppes Zimbabwe which manufactures still and juice drinks under the Coca-Cola franchise.
Delta Beverages is the country’s leading brewer with more than 15 beer brands and some 4,000+ employees across the country.
The group’s portfolio includes Castle, Carling Black Label, Chibuku, Chibuku Super, Castle Lite, Redd’s and Castle Milk Stout as well as leading local brands such as Golden Pilsener and Zambezi.
Its associate entity African Distillers is the leading producer of wines, spirits and ciders. It is the majority shareholder in Natbrew Plc, the LuSE listed traditional beer business in Zambia.
Delta Corporation is an associate of AB InBev, the world’s largest beer company.