Economy

Zim Tourism Campaign launched

President Mnangagwa has launched the Visit Zimbabwe campaign which will see a massive turnaround in the sector as the nation gears towards vision 2030.
The tourism sector has been impacted by the COVID-19 pandemic which has seen travel almost at a standstill.
While other countries have taken advantage of technology to launch virtual tourism packages, the campaign which encourages sports persons to market Zimbabwean tourist destinations will go a long way in ensuring that numbers pick up.
Tweeting about the launch President Mnangagwa wrote “Today I unveiled #VisitZimbabwe, a national campaign to promote Zimbabwe’s tourism industry around the world. Through a partnership of sport and tourism, this initiative will help to bring more visitors to our country in the coming years.”
Zimbabwe boasts of places such as the Mana pools, the magnificent and majestic Victoria Falls, various tourist resorts in the Inyanga and Vumba areas and the Naletale Ruins among others.